About Us

Power Choice is an AECO Energy Company operating in Technologies and Energy markets since 2001. Power Choice started in 2009, with a simple vision of helping small businesses save money on their electricity costs by offering specialised electricity brokerage services.

Since then, we have grown to a national company, helping small to medium businesses save time, risk and money on their electricity contracts through Energy brokerage and acquisition, Contract lifecycle management, Energy business intelligence and reporting as well as Energy efficiency solutions.  We now operate with a larger scope but the same underlying vision of Saving Business More .

As one of Australia’s largest energy solutions companies, we pride ourselves on putting our customer’s first, analysing their energy consumption and providing a range of choices that suit their business profile.

Who We Are

AECO Energy is a markets and technology solutions company transforming enterprise energy procurement, delivering customer-centric market platforms and professionally managed energy portfolios. We help businesses seize energy market opportunities, mitigate risks and take control of the way they manage their energy costs and usage.

We are Asia’s dedicated aggregator of Renewable Energy Certificates (REC). We offer commercial and industrial customers long-term, fixed price REC contracts from direct developers and generators to meet every business’s sustainability goals.

Knowledge

We warehouse, analyze and interpret energy data to help businesses achieve the best possible outcome when buying their energy contracts and to make informed decisions in managing usage and costs.

Systems

13 years of innovating & developing in-house systems and platforms to deliver best-in-industry products and services.

Expertise

Elite Team of Engineers, Analyst, Consultants & Project Managers with years of extensive Energy Market & Industry Expertise.

Our Solution Experts

National Sales Manager

Rob Peel

Rob Peel, born and raised in Townsville, has been with Power Choice since 2009 and worked his way up to become the National Sales Manager and the face of the company. In his first 2 years, he has helped 300 businesses save nearly 20 million dollars worth of electricity costs.

Rob started his career as a personal trainer and eventually, became the owner of the gym where he used to work for. With his sheer determination, discipline and focus, he is a self-made and an accomplished entrepreneur and sales leader. Rob played a pivotal role in the success of the Power Choice brand in Australia as he catapulted the company to become a multimillion-dollar business since its inception. Additionally, his hands-on experience enabled him to build, develop and lead Power Choice’s customer-centric and high-performing Business Development team.

Specializes in helping businesses in the
Manufacturing, Construction, Entertainment, Consulting, Engineering Industries

Senior Energy Analyst and Head of Customer Experience

James Rachelle

 

Specialises in helping businesses in the Food and Beverage, Hospitality and Education Industries

Head of Renewable Sales

Chase Puntoriero

With more than 10 years in the energy industry, Chase has gained experience from different companies within the industry, but now calls Power Choice his home. He has extensive knowledge and experience when it comes to procurement of energy contracts for both gas and electricity, contract negotiation, renewable energy, strategic planning and business strategy.

Chase’s strength comes not only from his knowledge and experience, but also with his integrity and genuine character when it comes to dealing with people. It is his trustworthy nature and passion for the things he does that makes him a success at whatever he does.

Specialises in helping businesses in Meat, Packaging, Warehousing, Recreation, Retail and Manufacturing Industries

Energy Consultant

Greg Chirima

National Sales Manager

Rob Peel

Rob Peel, born and raised in Townsville, has been with Power Choice since 2009 and worked his way up to become the National Sales Manager and the face of the company. In his first 2 years, he has helped 300 businesses save nearly 20 million dollars worth of electricity costs.

Rob started his career as a personal trainer and eventually, became the owner of the gym where he used to work for. With his sheer determination, discipline and focus, he is a self-made and an accomplished entrepreneur and sales leader. Rob played a pivotal role in the success of the Power Choice brand in Australia as he catapulted the company to become a multimillion-dollar business since its inception. Additionally, his hands-on experience enabled him to build, develop and lead Power Choice’s customer-centric and high-performing Business Development team.

Specializes in helping businesses in the
Manufacturing, Construction, Entertainment, Consulting, Engineering Industries

Senior Energy Analyst

James Rachelle

 

Specialises in helping businesses in the Food and Beverage, Hospitality and Education Industries

Senior Energy Consultant

Chase Puntoriero

With more than 10 years in the energy industry, Chase has gained experience from different companies within the industry, but now calls Power Choice his home. He has extensive knowledge and experience when it comes to procurement of energy contracts for both gas and electricity, contract negotiation, renewable energy, strategic planning and business strategy.

Chase’s strength comes not only from his knowledge and experience, but also with his integrity and genuine character when it comes to dealing with people. It is his trustworthy nature and passion for the things he does that makes him a success at whatever he does.

Specialises in helping businesses in Meat, Packaging, Warehousing, Recreation, Retail and Manufacturing Industries

Energy Consultant

Greg Chirima

Our Leadership

CEO, Chairman, Founder

Alan Jones

Alan has over 20 years experience in Senior Management and over 10 years in Electricity Markets. His consulting, information technology, software and hardware, management and sales and marketing experience were gained across multinational companies, including Australian, Korean and American. He is the founder and CEO of the AECO Pacific Group which provides innovative electricity market solutions for business under the Power Choice and AECO Energy brands. He is responsible for, and aspires to, every day serve customers better through the provision of great quality services with relevant products and technology solutions from across the AECO Group.

He holds bachelor degrees in Mathematics, and Computer Science, an honours degree in Computer Science, also Masters degrees in Information Systems and Business Administration, and holds a diploma of Financial Services. He is a member of the Singapore Institute of Directors and holds their qualification of Qualified Listed Entity Director. He is a patent author, involving inventions in dynamic classification of internet media content across networks. He enjoys learning and speaking Mandarin and riding a road bicycle up classic mountain climbs — but not at the same time.

General Manager

Louise Schirmer

Louise has an impressive career as a senior strategist and digital leader in her 20 years working in marketing. She has forged a unique combination of integrated marketing skills having held senior marketing and digital leadership roles in industries stretching from FMCG to financial services.

Leading the way in digital for companies including CUB, Heinz and Coca-Cola, she has developed and implemented acclaimed integrated marketing strategies. Prior to taking the leap to digital, Louise held Senior Brand Marketing positions with companies like Citibank and Mars.

Louise is an excellent facilitator and a motivational leader. She has a unique ability to simplify complex issues and distill them into strategic solutions.

She holds a Bachelor of International Business and Modern Asian Studies degree from Griffith University and a proud member of the Australian Institute of Company Directors.

Operations Director

Maricris Salazar

Maricris is a Certified Practicing Accountant with 14 years commercial experience in finance and operations. She has been with AECO Group since 2013. Fondly called “MC,” she has extensive and expansive experience in business operations making her the go-to guru for knowledge and operational processes. As the Operations Director for AECO Pacific Group, she oversees the day-to-day activities of the business, ensuring all are managed and performing efficiently and effectively while delivering the highest quality of service and commitment to our customers.

Maricris has an insatiable passion for food and fitness. In her spare time, she loves travelling, trying out cafes and restaurants and lifting weights.

Corporate Services Director

Charyl Chan

Charyl is a finance professional by training with more than 20years of risk management and control experience, including regulatory compliance and end-to-end credit related work. Her background in credit involved engagement with clients for financing solutions. Notable deals are of greater than US$400m in financing, with the largest assets transfer of more than US$1.1bn. She has led teams across Asia and has extensive experience in regulatory work, including transformation of financial institutions’ license requirements.​

Charyl was part of the Asian Financial Leaders Program, and notable institutions of learning included Stanford University, Tsinghua University, IMD Lausanne and Singapore Management University.

Global Sales Director

Joseph Tan

Before joining AECO Energy, Joseph building his skills with more than 20 years of deep international experience spanning strategy, product management, distributors/partners management, business development and sales across the Asia Pacific regions.

Team-oriented leader and process driven with extensive experience in managing market segments, devising strategic plans, launching sales initiatives, sales negotiations, and partnership agreements

He holds a Bachelor Degree in Business Management

“I don’t work, I build incredible teams and, on a mission, to building a household name for AECO Energy that benefits millions of businesses save millions!”

What I am doing these days; spending time with family and getting back in shape after years of working totally neglecting my body!

Technology Manager

Vasudha Bhushan

A licensed Engineer, certified Project Manager and Certified Scrum Master, Vasudha brings in her 18 years of experience in the Information Technology industry to lead highly innovative projects for Power Choice and AECO Energy.

She manages a strong team of IT experts in delivering superior business value spanning Program and Project Management, Domain consultancy, Application development and maintenance and Quality management.

Vasudha is an amateur keyboard player and enjoys listening to music.

Chief Technology Engineer

Wane Smith

Wane leverages his over 2 decades of extensive experience in the areas of IT strategy, programming, systems integration and optimisation and application development to build industry-leading, stable and secure in-house systems and applications enabling a seamless experience for AECO Energy and Power Choice’s customers, partners and employees.

He has a strong commitment in applying technology and innovation to improve business processes and outcomes.

Wane has a Bachelor Degree in Business Administration from East Tennessee State University. In his free time, Wane enjoys gardening and fishkeeping.

Who We Work With

Energy Retailers

Metering Providers

Energy Solutions